10 Most Innovative Beauty Launches of 2024
Image Source: Kosas
This year can officially be classified as the year of Blushes. With a heavy influence of Sabrina Carpenter’s glowy blush makeup, the social demand for bright and unique blushes has skyrocketed, and frankly, the brands stepped up their game! We’ve seen some great launches from Rare Beauty in the few years, which just added to the blush-craze. And I am totally here for it. “The Blush Blindness” is real, let me tell you!
Overall, this year has been groundbreaking for the beauty industry, with brands prioritizing innovation, quality, and the use of ‘good-for-you’ ingredients. I would assume that the rising popularity of KBeauty in the West has had a major impact on the beauty industry, inspiring brands to push their creative limits and give customers exactly what they want and more!
Let’s review some of the best, most innovative, and most creative launches of 2024.
Milk Cooling Water Jelly Tint Blush
This Jelly Blush and Lip stain had everyone in the chokehold upon the launch! This product can take the #1 spot for Innovation in the Beauty space this year, as Milk Makeup brought something truly we have never seen before. Besides the vibrant, long-lasting pops of color, these blushes are also fun, which is what makeup should be about! It allowed us to play with the product, touch it, squeeze it, (some people bit it, no judgement 👀). While there are some complaints that the formula dries too quickly and makes it hard to blend, this product has a learning curve. But once you get a hold of it, it’s a true staple!
Haus Labs PhD Hybrid Lip Glaze
A unique science-forward, skincare-infused formula of this Lip Glaze combines the hydration of a lip oil, cushion of a balm, volumizing effect of a plumper and high shine of a gloss. It has it all! This product is infused with skincare ingredients that hydrate lips with burn-free plumping after 2 weeks of continuous use according to the website!
In true fashion of Haus Labs, they hit the nail with the hammer with this launch!
Kosas Blush is Life: Baked Dimensional + Brightening Blush
A clean, silky smooth talc-free powder blush baked with squalane + hyaluronic acid in dimensional color duos. Each shade is baked and swirled with two different tones to create alive, easy-to-wear colors. The soft, smooth powder melts into the skin and blends seamlessly for a radiant finish.
It's a buildable, long-lasting color you can't mess up!
Rare Beauty Soft Pinch Luminous Powder Blush
An easy-to-use hybrid of two award-winning bestsellers: Soft Pinch Liquid Blush and Positive Light Silky Touch Highlighter.
Unexpectedly smooth and weightless, this airy blush goes on seamlessly leaving a luminous glow. The highly pigmented base is packed with pearl shimmer for a natural-looking dimension that does not enhance the texture of the skin.
Hourglass Unreal Liquid Blush
Infused with Hourglass’ Unreal Lifting Complex, this serum-like formula instantly hydrates to plump and visibly firm for smoother-looking skin all day. Upon application, the silky texture effortlessly melts into the skin to instantly lift cheeks with color. The innovative packaging features a precision dropper that allows you to build up color to achieve the exact look you want.
Huda Beauty Easy Blur Primer
This primer took the beauty community by storm with its instant real-life filter effect on the skin. This silicone-free ultra-blurring primer is infused with an antioxidant-rich plant-derived complex of glycerin and Milk Thistle Extract that helps with instant oil control. It’s perfectly lightweight, blurring, long-lasting… what else would you need in a primer?
Iris & Romeo Best Skin Days™ SPF 30
This skincare-meets-makeup product is a game changer for those no-makeup-days. With a lightweight cream texture that melts into skin for a natural, glowing look, evens out skin tone, and delivers light to medium buildable coverage. Another bonus? It’s SPF 30. A true staple.
Patrick Ta Eyeshadow Duo
This eyeshadow duo takes shine to a whole new level with its innovative super-fine sparkle and multidimensional pearl formula. With a buttery, smooth texture, these eyeshadows lay on the eyelids with no creasing, and without being patchy. Patrick Ta just levelled up the glitter eyeshadow game, and I’m curious to see who can top it!
Patrick Ta Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation
This foundation is infused with skincare ingredients designed to keep your skin hydrated and elastic, while reducing the appearance of fine lines. This buildable, medium-coverage formula gives you the most glowy, radiant finish that does not compare to anything else on the market.
Huda Beauty Icy Nude PH Face Gloss
While not the most aesthetic launch of the year, we got to give Huda Beauty some credit for trying something new and delivering an innovative formula.
Formulated with highlighting pearl beads, each bead bursts with microfine pink-purple pearls that deliver a subtle glow and blend with the skin-adjusting pH for a natural flush of color with a radiant sheen.
And there you have it! This has been a truly great year for the Beauty Industry, and I cannot wait to see what else is to come.
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