Murmure Skin is a brand redefining modern beauty, blending time-honored French skincare traditions with innovative botanical science.

With products designed to deliver both joy and results, Murmure offers a fresh perspective on clean beauty.

In this exclusive interview, the founders of Murmure Skin, Emily and Jonathan Klein, reveal the story behind their brand, their philosophy, and the products that are making waves in the beauty industry.

The Modern Muse: What was the inspiration behind Murmure, and how did the journey begin?

Emily Klein: Murmure Skincare is deeply personal for us—it’s inspired by Jonathan’s godfather, Jean-Paul, a herbalist in the South of France who spent his life studying the healing power of plants. His work was fascinating, and when we came across his book of research, it sparked something in us. I remember encouraging Jonathan to take the leap and see if we could turn Jean-Paul’s vision into something tangible. That led us to Dr. Nicolas Rohrbacher, a French pharmacist and chemist who immediately saw the potential in Jean-Paul’s work. Together, we developed Murmure as a kind of modern apothecary—bringing together well-known actives with incredible yet often overlooked botanicals. It’s about honoring tradition while embracing innovation, and that balance is what makes our products unique.

**How does French skincare tradition inspire or shape Murmure Skin’s identity and**
**approach?**

France is at the heart of everything we do at Murmure. It’s where Jonathan, our co-founder, was born, and it’s where his godfather spent a lifetime studying the healing power of plants. French skincare has a long standing reputation for being both effective and innovative, and we’re so proud to carry that tradition forward. The “Made in France” seal carries so much meaning. It reflects a standard of quality backed by some of the strictest cosmetic regulations in the world. It’s not just a label —it’s a promise of quality that’s been upheld for over a century.
It’s not a fleeting trend; *it’s a legacy.*

“French skincare has a long-standing reputation for being both effective and innovative, and we’re so proud to carry that tradition forward.”

For someone new to Murmure Skin, what’s the one product they should start with and why?

I honestly love all our products—they’re designed to work together, so picking just one feels like choosing a favorite child! But if I had to recommend just one to start, I’d go with our Mellow Mallow Cleanser. It’s such a standout because of its unique texture and color. It removes makeup and dirt effortlessly while keeping your skin’s natural oils intact, no matter how often you use it. Our R&D team had a lot of fun creating this formula. It has this unique bouncy texture that feels amazing to use, and we added naturally purple extracts—it just makes the whole experience enjoyable. Because let’s be real, if washing your face doesn’t feel good, you’re not going to want to do it!

**In a competitive beauty market, what makes Murmure Skin unique, and how do you**
**ensure your products resonate with your audience?**

The beauty industry is definitely crowded, with products that often fall into one of two extremes. On one side, you have functional products that get the job done but lack excitement or joy. On the other, there are visually stunning products that look great but don’t always deliver on performance. Murmure aims to find that sweet spot right in the middle.
What sets us apart is our approach to combining underused botanical extracts that have clinically backed studies with modern active ingredients. Our goal is to create skincare that not only delivers results but also feels great to use—because we believe skincare should be both effective and a pleasure to apply.

**What’s one piece of advice you’d offer to someone looking to transition to a clean**
**beauty routine?**

“Clean” can be a bit of a buzzword since it’s not a regulated term. My advice would be to take a close look at the ingredients list. There are so many great resources out there now to help you make informed choices, like INCIDecoder, Yuka, and EWG. These tools can give you a clearer picture of what’s actually in your products, so you can feel confident about the skincare you’re choosing.

What’s next for Murmure Skin? Can we look forward to any exciting product launches or innovations on the horizon?

Yes! We’re working on two new products set to launch in 2025, and we’re really excited to share them with everyone. While we can’t spill the details just yet, what we can say is that we think you’re going to love them.

Stay tuned, and be sure to follow us on Instagram for updates and head to murmureskin.com to shop our current lineup!

Murmure Skin stands out in today’s beauty market not only because of its exceptional products but also for its thoughtful approach to skincare. Rooted in tradition yet driven by innovation, the brand has carved a unique space where botanical artistry meets high-performance results. Murmure Skin inspires us to rethink our skincare routines.

With new products on the horizon and a growing fan base, the brand shows no signs of slowing down. Murmure Skin is more than skincare; it’s an invitation to celebrate the beauty of balance—between nature and science, between results and ritual. Stay tuned as this modern apothecary continues to redefine what it means to care for your skin.

Stay updated by following our Instagram @themodernstylemuse

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